“‘Stay in the hoose if ye can’—ribald YouTube voiceovers credited with persuading a rebellious people to wear masks….Janey Godley, whose voice-overs of Ms. Sturgeon’s daily Covid briefings are often seen by more people than the real thing broadcast on television, and are feted by researchers and health officials as one of the reasons Scotland so far has done better in containing the pandemic than other countries in the U.K.”
